Rich Internet Applications

Rich Internet Applications use Macromedia Flash technology, a technology that is usually used for artistic purposes on many websites to deliver powerful graphical interfaces to database driven applications.

By replacing text with a smooth graphical process, interchanges between customer and website become effortless. No waiting for page refreshes, no limits on what can be done graphically, just constant interaction, instant feedback and above all, happy customers.

Rich Internet Applications are the beginnings of the emergence of a new medium across which companies will conduct their business. They cross the boundaries of the old text based Internet and the world of graphical digital television, adding interactivity and customisation into the mix.

RIAs provide the only platform where the use of animation, video, text, imagery and photography combine with interaction, with database technology and with the customer. They allow companies to get closer to their customers, understand their needs and provide a truly satisfying experience.